Over 1.400,000 Euros have been collected to date through this great donation campaign

Since Happy Dog Supreme Sensible Africa was launched in May 2009, Happy Dog has donated 2% of every pack of "Africa" sold (1 kg and larger) to the SOS Kinderdörfer in Africa. Over € 1.400,000 has already been raised. This is a generous total that we have only been able to reach with your unique support. So thank you very much, dear customers.

The SOS Kinderdorf Bujumbura in Burundi has a nursery school, youth centres and family houses. Together with the children's village, a Hermann Gmeiner elementary school was set up with 12 classes and around 480 pupils. With our donation, we fund the ongoing upkeep costs, such as food, school materials, school expenses, personnel costs, activities, transport and administrative expenses for the SOS Herrmann Gmeiner schools in Burundi.

Happy Dog is currently supporting the SOS Kinderdorf Bujumbura in Burundi. It offers a new home to orphans.

You can help as well

You can also support the “Future for Africa” initiative by buying Happy Dog Supreme Sensitive Africa!*  

  • Only one source of animal protein
  • With gluten-free potatoes
  • Grain-free 

* Happy Dog will donate up to 1.30 Euros from the sale of every pack of Africa sold (1 kg and larger)

The Verband für das Deutsche Hundewesen (Germany’s Kennel Club and abbreviated to VDH) is the leading representative of the interests of all dog owners in Germany – the number one address for people living with dogs, dog sports and dog breeding. 

At Happy Dog we work closely with the VDH and are committed to regularly supporting campaigns and events organised by the association.

The start of June every year is the Day of the Dog all across Germany. The dog is duly celebrated with hundreds of events by dog associations, veterinary practices and many other organisations.

Every year Happy Dog, as an official partner to the VDH, supports the organisers in their activities with a generous quantity of food samples that can be given out to all participants.

The 2014 Day of the Dog is on 5 June

Responsibility for people, animals and the environment – this is a topic very close to the heart of Georg Müller, owner and managing director of our Bavarian family-run company. “Environmental protection is an important business objective in our company. We want to be kind to the environment and protect it. We regard this is as an obligation to future generations of people and animals," he says.

We have already implemented a variety of measures over recent years: 

  • Construction of an (80 Kwp) PV installation to generate green energy
  • Production using condensate recovery system to save water and energy
  • Our production facilities always conform to the latest environmental standards
  • All our transport packaging is made from 100 % recycled paper

 We buy up to 80% of our raw ingredients in the region, thus shortening transport distances and protecting the environment

The Billion Tree Campaign - Growing Green
The Billion Tree Campaign - Growing Green

Plant for the Planet is supported by Happy Dog: Since the start of 2011 we have invested 5 Cents per pack in reforestation – this will probably allow 2,500 trees to be planted every year.

The Plant for the Planet project and particularly the Billion Tree Campaign has the goal of planting 1 million trees in every country of the world.

This campaign was initiated by the then 9 year-old Felix, who had come across the Kenyan Nobel Peace Prize-winner Wangari Maathai while doing his homework. The environmental activist had planted 30 million trees in 30 years to capture CO2 and stop global warming.

Mangroves are planted, for example, in Kuala Gula, Malaysia as part of a school project. Mangrove forests are essential there for fish, crabs, shellfish and crustaceans, endangered wildlife and bird species, the variety of plant life and for defence against stormy seas and tsunamis.

Zoo Augsburg
Zoo Augsburg

Happy Dog is one of the main sponsors of Augsburg Zoo. We are committed to keeping animals in a species-appropriate manner, which is why we support Augsburg Zoo.

It takes a lot of hard work to ensure that zoo animals are kept under species-appropriate conditions. Optimally-designed enclosures, ability for individual species to express their natural behaviour and species-appropriate feed are just a few examples of the factors that modern zoos have to consider.
And the zoo needs financial support from sponsors to be able to fund these measures.

Happy Dog supports the “Dogs & storks” programme and its follow-up “The Dog & Baby Connection” with the aim of increasing the safety of infants and small children in homes with dogs, and reducing the number of dogs that have to be given away because the family has grown. The support from Happy Dog allows talks to be given free of charge to pregnant women with dogs.

The aims of the programme are:  

  • To increase the safety of newborn infants in homes with dogs.
  • To reduce anxiety and uncertainty in future or new parents by giving them the explanations they need.
  • To reduce the number of dogs that are given away because the family has grown.
  • To help families to lead a harmonious life with both babies and dogs. 

What makes “Dogs & Storks” and the follow-on programme “The Dog & Baby Connection” unique? 

All their contents are based on scientific analysis, behavioural science and modern animal training, and are running successfully with over 130 trainers in America, Australia, Asia and Europe. 

In Germany, Austria and Switzerland, the two programmes are coordinated by Bina Lunzer, cert.CBST.

You will find further information about these programmes on the websites:

www.familiemithund.info and www.familypaws.com

Happy Dog supports active sporting dogs from many disciplines. Our high quality products have also been used for decades by successful breeders, and thus make a valuable contribution to many placings in the most important competitions and dog shows around the world.

Sled dogs
Sled dogs

Happy Dog supports sled dog teams on a broad basis with equipment and sponsor money, for example. But we also develop special types of food that allow sled dogs to give their absolute best.

Youth team
Youth team

Circle Element middle Dog Sports (Default)For many years now, Happy Dog has promoted committed children and young people who are active in dog sports. They appear in many different disciplines - starting with shelties, retrievers or sheep dogs as partners, and take part in world championships, German championships and many special events.

We feed world champions
We feed world champions

Happy Dog products make a valuable contribution to many of the winners at the world’s largest dog show, the SV-Bundessiegerzuchtschau, at the SV-Bundessiegerprüfung and at other national and international competitions.